The Japanese global apparel retailer made the announcement today and will see Raducanu, the first British woman to win a Grand Slam singles title since 1977, representing UNIQLO beginning at the Indian Wells Open this March.
"I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors," Raducanu said. "UNIQLO and I share many values and perspectives on life, culture, and society. I am excited to promote LifeWear through my tennis career, and to working with everybody at UNIQLO to inspire and engage young people everywhere."
She joins an already impressive roster of UNIQLO's Global Brand Ambassadors, which include Roger Federer, Shingo Kunieda, and Academy-Award-winning actor Cate Blanchett in promoting UNIQLO's LifeWear philosophy--emphasizing the continuous pursuit of excellence, positive contribution to society, and support of the next generation. Raducanu will reportedly be actively involved as well on the designs and functions of her on-court tennis wear.
Commenting on the announcement, Koji Yanai, Group Senior Executive Officer, Fast Retailing, said, "We are honored to welcome Ms. Raducanu to UNIQLO as a Global Brand Ambassador. Even under intense pressure, she consistently demonstrates a bold and proactive mindset, embracing challenge with determination. Off court, she is an intelligent and well-read young person who values her connection to family and friends. We believe she will be an exceptional ambassador and look forward to making positive change together in the world."
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