The Cultural Center of the Philippines (CCP), in partnership with the National Book Development Board (NBDB), brings the excellent collection of classic CCP titles to the Philippine Book Festival (PBF) this March 12 to 15, 2026, from 10 am to 8 pm, at the Megatrade Hall, SM Megamall in Mandaluyong City.
Classic titles and collectibles up to 50% off
Boasting discounts and promos exclusive only at the PBF, festival goers can enjoy up to 50% off of CCP books, merchandise, and collectibles, including the digital edition of the CCP Encyclopedia of Philippine Art.
Restocks of bestsellers Mga Piling Dula mula sa Virgin Labfest IV, Natatauhan: Mga Dula ng Kababaihan, and Himig Himbing will be up for grabs at 20% off.
Timeless Bundles worth Php700 and Php1,200 will be available at the CCP Shop in PBF. Attendees can also purchase Tuklas Sining, a limited edition coffee table book first published in 1991 that traces the roots of Filipino artistry, as well as Cinemalaya Film Festival catalogues and ANI Anthology issues.
Exclusive discounts and promos to the CCP Channel
The CCP Shop also offers discounted subscriptions for the CCP Channel, the CCP’s nationwide streaming platform of shows and curated archival documentation. Officially launched online in August 2025, this gateway to Philippine arts and culture offers a unique learning experience that inspires conversations on the Philippine cultural tapestry.
As an exclusive treat, PBF attendees may avail an annual CCP Channel subscription on the spot through its website (https://culturalcenterph.
To celebrate Women’s Month, the CCP Shop also offers free two-month subscriptions to women upon availing the one-year subscription worth Php599. This promo is up for grabs at PBF 2026 and will extend until March 31 at the CCP Shop.
For the love of reading
Gracing PBF since 2024, the CCP reaffirms its commitment to celebrate Filipino stories as it brings classic titles helmed by playwrights, authors, illustrators, and even National Artists. The PBF, established in 2023 by the NBDB, has transformed into a welcoming hub for local literature by also staging book launches, signings, panel discussions, and workshops.
In service of promoting literacy and championing the warmth and bravery carried by Filipino narratives, the CCP joins the PBF once again this March 12 to 15, 2026, from 10 a.m. to 8 p.m. at the Megatrade Hall, SM Megamall. Check out the CCP Shop at Booth G002 and win a surprise gift at the Eggtray Pong challenge for every Php500 purchase and up.
For the complete list of available CCP books, merchandise, and collectibles, visit the CCP Shop at https://culturalcenter.gov.ph/
For live updates on CCP events, workshops, and productions, check its official website (https://culturalcenter.gov.ph
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