Zurich/Hong Kong - Marking its first entry into East Asia, the FIFA Museum celebrated its grand opening in Hong Kong today. The event featured the premiere of a new special exhibition, presented in collaboration with Asia Partners, dedicated to celebrating every facet of ‘The Beautiful Game'. The six-month showcase at Times Square in Causeway Bay brings the magic of football to East Asia in time of the start of the FIFA World Cup 2026™ in Canada, Mexico and the United States.
Guest of honour, 2006 FIFA World Cup™ winner Marco Materazzi was joined at the officiating ceremony by Mr. Marco Fazzone, Managing Director of the FIFA Museum, Mr Charles Cheung, General Secretary of the Football Association of Hong Kong, China, Mr. Filipe Gonçalves, Chairman of Asia Partners and Mr. Calim Bouhadra, Chief Executive Officer of Asia Partners.
A spectacular showcase of the global game’s rich heritage, the FIFA Museum Hong Kong brings football’s story to life through an inspirational curation of historic moments and original objects from iconic players including Pelé (Brazil), Diego Maradona (Argentina), Sun Wen (China), Zinedine Zidane (France), Lionel Messi (Argentina), Cristiano Ronaldo (Portugal), Son Heung-min (South Korea), Gianluigi Buffon (Italy), Alex Morgan (USA), Alexia Putellas (Spain), and Saki Kumagai (Japan).
Visitors are invited on an immersive journey through the history of the world’s most popular sport, presented across eight exhibition zones. The showcase pays tribute to iconic FIFA World Cup™ moments and landmark FIFA Women’s World Cup™ achievements, tracing the origins and evolution of the tournament itself. Highlights include rare artefacts such as the 1938 FIFA World Cup™ medals, the first official FIFA mascot Willie, and the original vinyl recording of “Un’Estate Italiana”, the inaugural FIFA World Cup™ official song.
Additional highlights include a dedicated FIFA World Cup™ Balls display, showcasing the evolution of every official match ball from 1970 to the present day. Complemented by original artefacts, prestigious trophies, immersive multimedia installations, and compelling narratives curated by the FIFA Museum, the exhibition offers an authoritative and captivating perspective on the innovation, design, and storytelling that have shaped the world’s greatest sporting tournament.
Marco Fazzone, Managing Director of the FIFA Museum, said: “We are delighted to bring the FIFA Museum to this vibrant global city and to officially mark the opening of the FIFA Museum Hong Kong. This special exhibition represents another important step in our mission to share the magic of football with everyone around the world. We look forward to seeing fans and supporters from around the world come together, connecting in their shared passion for the game and its enduring journey.”
Filipe Gonçalves, Chairman of Asia Partners, added, “Asia Partners is honoured to bring the FIFA Museum to Hong Kong. The exhibition will engage Hong Kong’s passionate football community while inspiring the next generation through shared family experiences. Designed to attract visitors from Hong Kong, Greater China, and beyond, the FIFA Museum offers a distinctive platform for telling the global story of international football, and we are proud to welcome this cultural initiative to the city.”
Ticket and Venue Information
Tickets for the exhibition are currently on sale with standard entry priced at HKD180 and concessionary tickets available at HKD140. For a more exclusive journey, VIP Tickets offer priority access and a suite of prestigious collectibles, including the Golden Ticket and official museum-edition merchandise.
Located in the heart of Causeway Bay, Times Square provides an accessible and dynamic setting for fans and visitors of all ages to experience the exhibition. Alongside objects from the official FIFA Museum collection, the exhibition will also feature engaging and educational elements designed for school groups, families and younger visitors.
For full ticket information, VIP packages and visitor details, please visit: www.arena-tix.com. Tickets can also be purchased through Cityline, Klook, Ctrip, Trip.com, Get Your Guide, Ticketflap & Eventbrite.
Further information, including opening hours and upcoming activities, please visit the FIFA Museum’s official website: www.fifamuseum.com/en/hong-kong/fifa-museum-hong-kong.
For more information about Asia Partners, please visit www.asiapartners-global.com.
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