True artistry celebrated in Vivienne Tam X Ferrero Rocher collaboration
HONG KONG - It is not often that you see two distinct art forms come together to collaborate in the hope of realizing something that can be considered not only trailblazing but also elevates each other in the process.
So when renowned international fashion designer Vivienne Tam created a dress inspired by Ferrero Rocher especially for the holiday season, it comes as no surprise that the result is nothing short of a masterpiece.
The 74-year-old Italian chocolate company came to Tam with the idea of designing a dress that would celebrate the brand's spirit and reflect its respect for tradition and craftsmanship.
Ever the artist, Tam used different textured fabrics with various shades of gold with accents of brown, symbolizing the contrasting layers and multi-sensorial experience that comes with each Ferrero Rocher. The bottom layer is a pleated crinkled fabric that pays homage to its iconic gold wrapper.
The bodice comprises of fine gold embroidered eyelets while the skirt layer is made of gold foil embroidered lace. Both pieces were created specially by Tam in the pattern of the Ferrero Rocher logo. Clearly, the embroidery requires skill and the utmost attention to detail, something that represents the delicate nature and craftsmanship that goes into every Ferrero Rocher praline.
The crinkled gold bands with brown embroidered trims located at the neck and chest are inspired by the unique brown paper cup, which is actually a very nice touch.
Making the collaboration even more exciting is that visitors to the "Golden Couture" pop up store at Hysan Place in Causeway Bay can purchase a limited edition Ferrero Rocher X Vivienne Tam gift pack. A personalized leather tag will also be available for selected pralines gift sets.
Also featured are two chocolate masters from Italy who will both demonstrate Ferrero Rocher's dedication to creating its world famous chocolates.
The Ferrero Rocher X Vivienne Tam "Golden Couture" pop up store will be on display until January 1, 2017.
Watch the video below to see how the entire concept was developed: