Singapore Lager, a premium lager proudly brewed in Singapore launched recently and it is promising local beer lovers with a new and refreshing affordable pour.
Singapore Lager is the first beer under the Tuas Brewing Co., a new concept from the beer geeks behind Trouble Brewing, who currently supply more than 70 restaurants, bars and hotels with their locally-made bespoke brews. Created out of the brewery in Tuas with a team of local brewers, Singapore Lager is independently owned and operated, with beers crafted from a desire to hit the mainstream beer market.
Whether it’s young beer lovers having drinks with friends, tourists looking for a local brew to taste, or seasoned Singaporean drinkers washing down a plate of char kway teow at their local hawker centre, Singapore Lager is “everybody’s beer”.
Gregg Speirs, Singapore Lager’s Master Brewer, says: “We’ve created a beer that is easygoing and super-drinkable, ensuring it appeals to a broad range of tastes and pairs with many different types of food for all food-loving Singaporeans. It has a light, crisp body and a crystal-clear golden hue. Balanced and moreish, it’s crowd-pleasing liquid proof that a quality, mainstream pour can exist.”
Joseph Barratt, Co-Founder and CEO of Singapore Lager and Trouble Brewing, says the creation of Singapore Lager came from a desire to produce a new, fresh locally-brewed beer to give Singaporeans more options for a homegrown pour. “We wanted to create a beer that is fresh, flavoursome and super easy to drink, that isn’t going to blow the budget and you can enjoy regularly. Our aim was to create a brew that walks the line between the freshness of a craft and the drinkability of a mainstream beer - and I’m proud to say that we have achieved that,” says Barratt. “Singapore Lager is Singapore’s beer, which has been brewed with love by everyone on the team. We consider it to be a better beer, for everyone.”
To celebrate the launch, Singapore Lager is spreading the love across by giving away free beers across May and June. Those who wish to be one of the first to try Singapore Lager can grab it for free from a travelling beer carts across five locations: Panamericana on Sentosa Island, Arbora at Mount Faber, Pandora’s Garden at Ann Siang Road, Summerlong at Robertson Quay, and Hero’s at Boat Quay. For full dates and timings, please refer to this link.
Singapore Lager is also holding a contest for one lucky beer lover to walk away with a case (24 bottles) of beer, as well as some Singapore Lager swag. The winner will be among the first in Singapore to get their hands on these beers, and the beautifully designed bottles. See Singapore Lager’s Instagram and Facebook pages for more details.
Others keen to get their hands on Singapore Lager can purchase the beers on RedMart from May 13th, or find the pour at multiple partner outlets across Singapore, including BQ Bar, Bull & Bear, Molly Malone’s Irish Pub, Summerlong, and The Depot. Selected outlets will also be holding lucky dips in June and July for patrons to score some cool Singapore Lager merchandise. Singapore Lager will also be on offer at Beerfest Asia 2019, from 27-30th June.
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